We love our kids


  • 1966 Curt Würstl founded the company in Munich. “Sicartex” initially produced floor mats and seat covers for the car industry.

  • 1976 The first ever children’s car seat “the Urkiddy” is developed.

  • 1978 The “Urkiddy” becomes the first ever car seat test winner at Germany’s prestigious Stiftung Warentest.

  • 1979 The “Urkiddy” is launched onto the German market.

  • 1990 Introduction of a new generation of kiddy car seats using new blow-moulding and back-foaming technology.

  • 1992 kiddy becomes a supplier of children’s car seats to the car industry.

  • 1997 Presentation of the kiddy rearward-facing system – in the same year the model becomes a test winner at Stiftung Warentest.

  • 1999 Development of an Isofix system for Renault.

  • 2000/2001 2001 Introduction of the ‘kiddy life’ car seat (and the start of the successful kiddy life range). First use of innovative cushioning material EPP (expanded polypropylene, already well-known in the car industry). ‘Kiddy life plus’ is Product of the Year at the FVKK (Association for Plastic Consumer Goods).

  • 2002 ‘kiddy terrabase’ wins at Stiftung Warentest.

  • 2003 ‘kiddy life plus’ wins at Stiftung Warentest.

  • 2004 ‘kiddy protect’ receives a very high rating at the German equivalent of the AA -  ADAC and also at Stiftung Warentest.

  • 2005 Introduction of the second kiddy Isofix generation called  “Topsafe”.

  • 2006 Introduction of the specialist trading line ‘kiddy pro’ with the innovative Honey Comb cushioning material for improved side impact protection. ‘Kiddy life pro’ wins its class at Stiftung Warentest, ‘kiddy maxi pro’ receives a very high overall rating. Establishment of kiddy GmbH as the mother company.

  • 2007 kiddy infinity pro wins its class and receives the amazingly high 1.6 rating at Stiftung Warentest. Introduction of the ‘kiddy limited edition’ range of elaborate fabric covers.

  • 2008 kiddy comfort pro wins its class and receives the excellent rating of 2.1 from the Stiftung Warentest.

  • 2009 Continued market expansion to forty countries.

  • 2010 Introduction of the guardian pro and cruiser pro. Introduction of the new Isofix system kiddyfix with ‘smilefix pro’. Introduction of the two travel systems sport'n move and easy'n move. Kiddy expands into the U.S. market with the new ‘kiddy world plus’ car seat.